After studying at the Conservatoire libre du Cinéma français, he founded the Jerusalem Capital Studio, a production company that became the largest in the Middle East, in the early ‘80s.
A multi-faceted man in the shadows, people quickly took note of Gérard. He was entrusted with recording the Starmania show at the Mogador theatre and with directing La Télé des Inconnus.
He also directed their video, Auteuil Neuilly Passy, for which he won Best Video at the Victoire de la Musique Awards.
His passion for music gradually led him to stand out for directing musical television shows and concerts, while also composing original scores for TV and film.
He created the cult show Taratata with his friend, Nagui, revolutionizing the way music is presented on television.
This collaboration earned the Sept d’or for Best Musical Show. Ideas for televisions shows abounded with Nagui: N’oubliez pas votre brosse à dents, Tout le monde veut prendre sa place, and even N’oubliez pas les paroles.
A musician of images, Gérard produced, consulted on, and directed a plethora of French and international artists. He is credited with having produced over 300 videos.
He also stands out for his production of major events, such as the Victoires de la musique on France 2, the NRJ Music Awards on TF1, La Fête de la Musique, and the Johnny à la Tour Eiffel concert broadcast on TF1. He would go on to win the Sept d’or for Best Television Show Production.
He wrote, produced, and composed the score for his first feature film, Babel, which was an astounding success and earned the People's Choice Award at the Toronto Film Festival.
Putting his stamp on everything, he also produced the sitcom Mes Pires Potes, broadcast on Canal +, and Pierre Palmade's TV drama Le Grand Restaurant on TF1.
On the stage, Gérard produced, co-wrote, and directed Y a-t-il un magicien dans la salle? at the Folies Bergères. He also orchestrated and directed the magnificent Victor Hugo Illumine Paris, which was staged at the foot of the Eiffel owner for over 500,000 people.
An unconventional and versatile journey that would be recognized by the SACEM, which granted him the Grand Prize for Audiovisual Author-Producer.